While the internet is an efficient way of marketing, direct marketing is an effective way of marketing (when done correctly).ĭirect Mail is one of the LEAST crowded inboxes: You get to “enter” the customers home: It’s a direct line between you and the customers inside their house.You can get creative on your delivery: You can make “lumpy mail”.Less people “spying” on your tactics: It’s easier to fly below the radar with direct mail.You can send actual “stuff”: Because it’s physical mail you can send actual “stuff” and not just information.It can be insanely profitable: It’s still pretty much the highest-converting form of marketing in history.Now just because something is more labor-intensive and more expensive doesn’t mean you shouldn’t do it: It’s hard to track: You don’t get analytics or instant feedback like on the internet.ĭespite these major drawbacks, there’s many upsides to direct mail:.It’s not editable: If you want to change one thing in your direct mail campaign it’s very hard.It’s expensive: It costs money to send each and every piece of mail.It’s complex: Transporting, printing, and sending physical mail involves a lot of moving parts.There are some definite downsides to sending physical pieces of mail across the world: Send Piece of Mail –> They Order –> You Make Money. So kick back with your favorite beverage and your favorite note-taking device and read on!ĭirect Mail Marketing means you are sending a physical piece of mail to someone in the hopes they buy something from it (or take some action from it). This includes how to get people to keep your pieces of direct mail, get them to call or email, or how to take a specific action. So this article specifically focuses on how to get your direct mail to generate actual sales. But you and I are greedy little monkeys that aren’t looking to “be clever”….we’re looking to make profit. Most of the direct mail articles online talk about “clever” marketing. Alright my little friend, let’s buckle up and learn about the relatively secret world of Direct Mail Marketing.

Direct mail piece samples